From day one, every SE Ranking employee — in every department — learns the product. Workademy is the central educational hub powering SE Ranking's mandatory, company-wide onboarding program at seranking.learn.
SE Ranking is a leading global all-in-one SEO platform — trusted for rank tracking, backlink analysis, on-page auditing, competitive research, and AI-powered search visibility tools. With a global team across multiple departments and time zones, maintaining a consistent, expert-level understanding of the product is a business requirement, not a nice-to-have.
The Challenge
SE Ranking is a complex, evolving product ecosystem — with new features shipping continuously, from an AI Search add-on and SE Visible brand monitoring to a full Data API and Planable integration. Scaling a standardized, rigorous and verifiable training process across a growing, distributed team required a platform that could deliver:
- Structure that scales — handle a growing, distributed team without increasing manual burden on trainers
- Self-paced flexibility — let employees complete onboarding within their own departmental schedule
- Verifiable certification — managers can confirm product fluency before a new hire fully assumes their role
- Analytics and tracking — measure performance, identify gaps, continuously improve the program
The Solution
SE Ranking centralized its company-wide product onboarding on Workademy via the "Getting Started with SE Ranking" course. This foundational program became the mandatory first milestone for every new team member — regardless of role, seniority, or department. The entire company speaks the same language, with the product as the source of truth.
A dedicated, branded learning environment
The internal academy lives on a dedicated Workademy workspace at seranking.learn — a purpose-built environment separate from SE Ranking's external academy, with content curated specifically for internal needs.
Verifiable certification, not a checkbox
The course culminates in a comprehensive 60-question certification exam covering three pillars: SEO & Digital Marketing Fundamentals, SE Ranking Platform Mastery, and Client Management & Communication. Passing is a prerequisite to fully assuming primary responsibilities — making product fluency a verifiable gate.
An actively maintained program
The course is treated as a living asset. Exam questions are regularly reviewed and refreshed to reflect product updates and evolving SEO industry standards, with the SE Ranking and Workademy teams iterating on course structure as the product grows.
The Results
- Scalable company-wide onboarding
50+ team members across Marketing, Sales, Development, HR, Finance, and Support have participated in the program — without an iterative burden on training resources.
- Standardized high performance — 94% mastery average
The average score on the final certification exam is 94%, proving that employees company-wide are not just completing the course — they are deeply mastering the product, far exceeding standard fluency benchmarks.
- A continuously growing learning ecosystem
What began as a single onboarding course has expanded into a broader knowledge platform — including "Getting Started with SE Ranking", the AI Search Toolkit, and more.
"Making product mastery on Workademy a required part of onboarding for all employees has changed how our company works and how our teams learn. By making the 'Getting Started' course on Workademy mandatory, new team members across every department get up to speed twice as fast. They start strong because they truly understand the product they work with. The response from new employees has been great — they feel confident thanks to a clear learning path that helps them step into their roles with ease."